Getting people to watch videos and/or spectate has been the most successful for me.
My dad was spectating a 2 gun match of mine and after the third or fourth stage he stopped me and said, “I want do to this” - so I built him an AR-15, helped him select a competition pistol, and he semi-regularly comes to matches. Not as often as I do, but he still comes, mainly due to a busy summer. I need to get him to come to a USPSA match after his schedule clears up this summer…
That’s a tricky one to overcome - other than peer pressure… I’m not sure how to tackle that one.
Maybe getting people to attempt some shooting standards drills like dot torture and the like and telling them matches are how they can get better at that stuff?
My dad lost interest in firearms for a few years because static shooting ranges are boring. He got hooked on them as a recreational activity because of shooting sports.
Maybe that’s a route to get them to come.
“Bored at a static firing line? Come to a match!”