Some reasoning and rational words for everyones waiting
Full30.com: We Don’t Censor Our Gun Video Content Creators
March 27, 2018 at 17:57
It’s easy to say it should have been open to all content creators long ago when you have no understanding of what’s involved financially and technically in building such a platform.
You see, Full30 sold ads and brought in more and more content creators as more ad revenue came through the door. For 4 years Full30 balanced a 100% fill rate for its content creators while fulfilling all ad contracts. That’s no small feat and it’s why 4 years later Full30 is still here and sites like Vid.me and Vessel aren’t.
If we had 1 ad play per every 5,000 video views, the content creators wouldn’t be very happy. We had to actively manage ads vs. views to remain financially viable.
If we had 2,000 non-monetized channels at start-up the cost of hosting and streaming would have sunk us within the first year, like it has so many other video streaming sites. You may not be aware of this, but hosting, processing and streaming video in HD is very expensive.
So, while it’s easy to sit back and armchair quarterback how things have been run at Full30, the fact it’s still here when so many other sites that had FAR more financial resources have burned out while we’re still standing speaks volumes to the viability of our strategy.
Think of it as an early version of YouTube’s Partnership Program. The PP of old only monetized certain content creators and YouTube had a 70% or better fill rate for their Partners. It was a closed program that was by invite only, then later you could apply but you had to meet strict criteria to be approved. That’s back when content creators could make a living off YouTube revenue. Then YouTube opened ALL videos up to monetization and the fill rate plummeted. Many channels that were once viable were no longer.
Then YouTube had people uploading beheading videos and ISIS recruitment videos with Chevy ads playing in front of them. They lost control of their system and they’ve been hemorrhaging advertisers, content creators and viewers ever since.
So, the long and the short of it is that Full30 was carefully planned and executed to assure its long term viability.
Its other mission was to build strength while it could in the eventuality that Google did purge gun channels. In such an eventuality our goal was to become a lifeboat for firearms content creators and associated content creators. That’s why we’ve been working night and day to prepare Full30 for any purge that may result from YouTube’s pending policy changes.
March 27, 2018 at 17:36
We wish them well. With commercially available streaming software and no monetization model, it’s likely to go the way of Vessel or Vid.me. You’ll notice in the last couple of weeks a whole flurry of video hosting sites have sprung up, like BitChute, d.tube, etc. In a year they’ll all be gone due to no method for revenue generation.
Vid.me and Vessel both launched around the same time Full30 did 4 years ago. Both raised capital ($6m for Vid.me and $75m for Vessel) and both went kaput. Even Gunbroker with their financial backing tried to accomplish something with GetZone and yeah… fizzle. It’s there, but mostly unused and unheard of.
Most of these knee-jerk responses to YouTube’s recent policy change announcement will be gone in the not too distant future unless they truly have a video hosting solution that’s monetized and not beholden to any licensing by a 3rd party which may be yanked for political reasons. Full30 developed its application software from the ground up and owns its servers. It’s been monetized since day 1.
However, competition drives innovation and that is a good thing.