Thank God I only shoot man cartridges.
Some other ammo maker had this problem a while back - Remington, I think. Basically turned the .38 spl ammo into low-end .357 mag ammo (same bullet weight, of course).
This is not so bad for me as I mostly shoot .38 spl ammo out of .357 mag handgun. Just have to remember so I understand why the kick was more than usual.